To share virtues along with knowledge is to encourage transformation in others.

 

Projection: When we have to give a suggestion/advise to someone we tend to share a lot of points of knowledge in order to make them understand. We try to prove logically why they have to change. Although the reasoning is right most of the time, the others don't seem to change either because they don't understand or because they don't want to understand.

 

Solution: When we want to bring transformation in others we need to make sure to share our own virtues along with the points of knowledge. To share virtues means to give them an experience of our love, peace, good wishes etc. When they experience our virtues, they'll be willing to bring about change quickly.