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Q. > Please Help: Accounts
What is the difference between brand and goodwill...?
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Rambabu Senkarasetti
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CA Satuti Mahajan
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PRIYANKA
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CA. SURESH Kr. AGARWAL
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Comments
Ravi Sanguri
22-Oct-2012 , 02:30:51 pmGoodwill is the difference between the price paid for a business and the net book value of assets in the balance sheet of that business. The price paid for a business is usually more closely related to its profit stream rather balance sheet value. A strong brand can influence profit but would not appear as an asset on the balance sheet. The level of profit could also be influenced by staff competences and staff competences are not shown as an asset on the balance sheet. That difference between price paid and balance sheet value of assets might be due to the strength of the brand name, but it could also be due to other things.
Ravi Sanguri
22-Oct-2012 , 02:32:16 pmGoodwill is the difference between the price paid for a business and the net book value of assets in the balance sheet of that business. The price paid for a business is usually more closely related to its profit stream rather balance sheet value. A strong brand can influence profit but would not appear as an asset on the balance sheet. The level of profit could also be influenced by staff competences and staff competences are not shown as an asset on the balance sheet. That difference between price paid and balance sheet value of assets might be due to the strength of the brand name, but it could also be due to other things.
Ravi Sanguri
22-Oct-2012 , 02:32:28 pmGoodwill is the difference between the price paid for a business and the net book value of assets in the balance sheet of that business. The price paid for a business is usually more closely related to its profit stream rather balance sheet value. A strong brand can influence profit but would not appear as an asset on the balance sheet. The level of profit could also be influenced by staff competences and staff competences are not shown as an asset on the balance sheet. That difference between price paid and balance sheet value of assets might be due to the strength of the brand name, but it could also be due to other things.
Nikhil
25-Oct-2012 , 11:45:58 amapart from the explanation written by Ravi..Brand word is used for intangible things/person While goodwill word is used for Individual person.